1966 Hacienda Dr, Vista, CA +1 760-321-3200 careers own a hardcore fitness

About us

What is Hardcore Fitness?

Hardcore fitness is more than just a gym.

We are a supportive and motivating community that welcomes all new members with open arms. Whether you are an athlete looking to step up your game or someone who has never stepped foot in the gym, you’ll feel at home and be pushed to your personal best in each class. The energy of the classes paired with the top-of- the-line sound system and motivation and experience of the trainer on the mic make for a workout experience like no other. We’ve got your back with a solution for your weight training, cardio, core,nutrition, motivation and even accountability!

The Community

We hear all the time that people heard about how amazing Hardcore Fitness was and had seen the amazing results, but were too intimidated or afraid to take the leap and give it a try. After their first time in the gym, that went out the window and they wished they’d come in sooner!

From the time you walk into the gym and talk to staff and members to your first class with the trainers and the people working out around you, you quickly see that this is a true fit family and we are all about encouragement. The people you’d normally be intimidated by because they were in great shape are the first ones to offer help and give you encouragement or motivation through the workouts. It becomes so contagious that before you know it that person encouraging others will be you!

This is what makes HCF so great!

The Founders

Hardcore Fitness was founded in 2007 by Larry and Nadia Nolan. The program started as an outdoor boot camp led by Larry, and his only two clients were his girlfriend, Nadia, and his mother, Vicky. Larry had been a trainer since he was 16 years old, being certified by pretty much every institution and working at every corporate gym. After years of seeing gyms’ sole focus being profits, with no concern for clients’ wellbeing or results, he decided to go off on his own and build the gym that he saw in his mind’s eye. The new gym focused on every aspect of the clients’ experience, from the atmosphere and culture, to accountability and results.
Nadia started off as Larry’s client, but her passion for training and the Hardcore Fitness clients quickly grew and drove her to quit her finance job and devote herself fulltime to HCF.
With the two of them working side by side and focusing entirely on the clients first and foremost, they had great results and happy clients to show for it. Neither Larry nor Nadia were very business savvy, so there was never a surge of clients or major expansion; rather, the program grew one client at a time as people would see their friend, neighbor, or family member’s amazing results and hear them raving about their great experience at HCF, and come to check it out themselves. After years of being in the park, the program finally grew to a small 1,800 sq ft indoor facility, which it quickly outgrew into its current 11,000 sq ft facility. Since 2007, Hardcore Fitness has been voted best gym, best boot camp, best personal trainers, even one of the top gyms in the US, and expanded to locations from Santa Clarita, California to Orlando, Florida. Despite this growth, the gyms’ main focus remains the clients. Each gym that has opened has been in partnership with one of our trainers, clients, or staff members that has fallen in love with the Hardcore way and promised to bring the same love and attention to the new location that Larry and Nadia brought to the original. With this approach, you can always be assured to walk into any Hardcore Fitness and feel welcome, get a great workout, and have the support you’re looking for in all ways! Along the way, Larry and Nadia also competed in fitness, turned professional, competed for a world title, started a supplement line, got married, and have two chogs (dog children), but at the end of the day you’ll still see them daily at the original Santa Clarita location doing what they love with a lot of the same clients who began this journey with them back at the park.

The owners / trainers

Kailey Rowan

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Kailey started out as a member of Hardcore Fitness in 2014. SHe had become so focused on programming for her personal clients that she had lost motivation for her own workouts. She was looking for a place that would help motivate and push her through her and immediately fell in love with HCF. Kailey participated in the 60 Day Challenge in January 2015 and was hired on as an employee at the end of the challenge. Since that day her career has only gone one direction, UP!

The past two years Kailey has been able to grow her passion for fitness with Hardcore Fitness. She strives each and every day to stay educated and continues to learn anything that will help her clientele reach their fitness goals. She lives the life she preaches on a daily basis, staying focused on her personal fitness goals. She truly believes in this gym and the community.

Kailey has been an athlete her whole life. She always knew she would have a career in sports and fitness. After playing two years of college basketball at Sonoma State University she decided to put her focus into the fitness industry. During her years as a basketball athlete she fell in love with the process of preparing her body for competition. The weight room became her second home and speed and agility became her form of conditioning.

Kailey recently got her Master’s in Coaching and Athletic Administration from Concordia University. She received her CSCS back in 2008 after graduating from Sonoma State University with a degree in Kinesiology.

Kailey is the Strength and Conditioning Coach for the San Diego City College Women’s Basketball team. She works with young athletes to help prepare them for their upcoming seasons. She recently started a Kids Program at Hardcore Fitness to help teach young kids the fundamentals of fitness and looks forward to bringing this program to North County!


Michael Laird

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Originally from Australia, I have been living in America for the past 7 years. I have been working with Hardcore Fitness for the better part of a year now, and have fallen in love with the community and the gym as a whole. This gym is so much more than that, it is a sanctuary for many, where ordinary people can do extraordinary things, and where the support and family like community is unrivaled. Opening up a location of my own has been my goal since day one, and I couldn’t be more excited to bring Hardcore Fitness to North County. This gym is my life and I can’t wait to start helping people transform their bodies, as well as their minds, which will ultimately lead to a more confident, happy life overall. I know this term gets thrown around a lot but I couldn’t be more genuine when I say that I am truly living the dream!!!


We offer more class times than other boot camps

  • Monday- Friday:

  • 4:15am

  • 5:30 am

  • 6:45 am

  • 8:15 am

  • 12:00 pm

  • 4:30 pm

  • 5:45 pm

  • 7:00 pm

  • Saturday – Sunday:

  • 6:45 am

  • 8:00 am

  • 9:15 am

Fight Camp
  • Monday-Friday:

  • 5:15 am

  • 6:30 am

  • 4:15 pm

  • 5:30 pm

  • 6:45 pm

Boot Camp

Boot camp focuses on one or more muscle groups per day and mixes in cardio, core, and functional movements for a great workout each and every class. Utilizing a variety of equipment no other group training program offers as well as a motivating community, boot camp is the solution for anyone intimidated by lifting weights or simply looking to step up their current routine. With an experienced trainer demonstrating the movements as well as making sure your form is correct, you can count on an effective workout that will leave you sore the next day! If you’ve been looking for a solution to tone up those problem areas or build up those low points, look no further because boot camp is your solution!

Fight Camp

Fight camp simulates the same type of workouts those amazing athletes go through in their training camps before each fight to get them in peak condition. This class utilizes some of the same equipment and programming utilizing heavy bags, assault air bikes, water rowers, battle ropes, slam balls, kettle bells and more all while displaying your heart rate on LCD Tvs around the room! Each class be ready to max out your calorie burn as well as get a hit of abs each class as well. This is a fast pace high intensity cardio based class maximizing the benefits of HIIT, Tabatta, and circuit training. If you’re looking for the most fun, functional, and effective calorie torching workout you just found it!


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